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Crowdsourcing: Akkurate Preisgestaltung mit Hilfe von crowd-basierten Preiserhebungen
In einer vielschichtigen Handelslandschaft ist die ständige Überwachung der internen und externen Wettbewerber ein entscheidendes Instrument zum Erhalt und Ausbau der Marktanteile.
Winning more customers with Black Friday
Black Friday is an immediate opportunity to create a shopping experience that will influence consumer choice during the holiday season.
Infographic: Let's make coffee!
60% of Europeans own a portioned espresso machine, operated either with capsules or pads. Find out more with our infographic!
Improving in-store execution to increase customer loyalty in grocery stores
When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?
Consumer Report: Beer
Curious about the relationship between Europeans and beer? Read our findings in our latest "Beer Consumption" Consumer Report.
The 3 main implications of non-compliance in the execution of planograms
Retailers that cannot ensure compliance waste the selling potential of their biggest asset: their shelf space.
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Infographic: Beer in supermarkets
80% of Europeans purchase beer in supermarkets, but what do they buy? Consult our infographic to know more.
Is your seasonal merchandise managed correctly?
Seasonal products are displayed earlier each year. But do retailers also plan and carry out their seasonal merchandise correctly?