Expanding to new countries during a global pandemic Phase 3: Insights into a crisis in the making

Mar 2021

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At Roamler we continuously gather insights and process data from thousands of monthly crowd-supported installations to enable businesses to deliver great service to their customers.

Our data modelling allows us to deliver timely KPIs that help our clients fine-tune their operations to meet the demands of the market and efficiently respond to the expectations of end-customers when it comes to in-home technical installations, service and repairs.


Through our platform, we analyse the processes and patterns within the in-home service market from three different angles:

·    Service companies – strengths and weaknesses in their approach and processes
·    Installers – execution and motivating factors 
·    Customers – expectations and quality perception


Due in part to the rapid shifts imposed by COVID, over the past 12 months, we have recorded significant changes in in-home installations that have impacted all three target groups.


Two of these changes strongly effect operational efficiency and quality perception:



1.    Consumers have started to invest more in their homes, from the purchase of remote working equipment to bigger indoor and outdoor home-improvement projects As a result, consumers are now undertaking projects that otherwise might have been spread over the coming years, and the demand for technical professionals active in different fields has been spiking since the second half of 2020.

2.    On the opposite note, many business have delayed rolling out new products and/or maintenance services, resulting in a growing backlog of non-essential installations that still must be carried out. This is yet another challenge for businesses that are currently forced to comply with reduced efficiency, new government regulations, glitches, etc.

Although the impact is different for each sector, many industries across Europe have recorded this same trend. Examples of non-essential in-home installations that businesses have had to delay include (smart) meter changes and 5G networks to IOT city devices, smoke detectors, and many others. 

With the vaccine roll-out in Europe and weather conditions improving with the approach of summer, most of the restrictive measures that are now in place are expected to be lifted. This will most likely lead to a shift in the two dynamics described above. As a direct consequence, in the nearest future, we might witness a slight decrease in the demand for home-improvement projects and a surge in tackling the business backlogs that have been created. At the same time, the recruitment of skilled professionals to accommodate the rise in demand for in-home installations and repairs represents a new, critical challenge for European service companies as they try to recover from the pandemic and foster growth.


The availability of independent, skilled professionals activated on-demand through platforms like Roamler represent a valid tool for businesses operating in the field of in-home installations and repairs.

The ability to tap into a pool of technical workers profiled according to skill, certifications and location, enables companies to temporarily extend their employed workforces and scale operations according to the current demands of the market. This helps businesses in a more efficient distribution of manpower, and in rapidly adapting to changes in staffing needs.  


Reducing the complexity of installation processes by outsourcing widespread and repeatable tasks to a network of on-demand professionals also results in increased operational efficiency, lower costs and higher customer satisfaction.


Better times for the economy are in sight; would you like to know more about how you can get your organisation ready for the near future? Contact us!