A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency
Consumer Report: Candy
Curious about the relationship between Europeans and candy? Read all findings in our latest Consumer Report!
Ensure accurate pricing with Crowd-supported price checks
When the retail landscape is highly variegated having a clear and timely overview of different price strategies is crucial to outdoing the competition.
Winning more customers with Black Friday
Black Friday is an immediate opportunity to create a shopping experience that will influence consumer choice during the holiday season.
Improving in-store execution to increase customer loyalty in grocery stores
When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?
The 3 main implications of non-compliance in the execution of planograms
Retailers that cannot ensure compliance waste the selling potential of their biggest asset: their shelf space.
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Is your seasonal merchandise managed correctly?
Seasonal products are displayed earlier each year. But do retailers also plan and carry out their seasonal merchandise correctly?
Building a flawless brick-and-mortar experience in the omnichannel era
When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.
Agility in the introduction of new products: how crowdsourcing can help
Although manufacturers invest in research tools to ensure the relevance of a new offering, until the product actually hits the shelf, one can only guess how consumers will react.