How the Roamler community took part in the event
Roamler’s widespread community of over 20,000 Users in the UK – in total over 180,000 Users across Europe – came together this summer to rally behind Frank during his remarkable Big Tour of England.
Roamlers across the UK were invited to take part in a special task within the Roamler app, designed specifically for Frank’s Big TOE. Allowing the community to learn about Frank’s Big TOE and the incredible work made possible by the Brathay Trust, Roamlers were also given the option to choose if they would like to support Frank – whether through donating directly to the Brathay Trust, providing food and drink for Frank during his journey, meeting him in person, taking part in their own walk/run/cycle tour – or anything else!
The results are in…
The Roamler response was impressive, with 535 Roamlers in total taking part. A whopping 200 Roamlers indicated they’d like to meet Frank along the way, 134 Roamlers offered food and drink provisions, and 74 Roamlers donated directly to Brathay Trust. Taking a literal step further, a handful of our Roamlers met Frank in the heart of Newcastle, to watch him cross the finish line.
We are proud to have supported Frank over his incredible tour, as shown by the enthusiasm and commitment of our Roamler community.
How Roamler supports brand activation
Since 2011, Roamler has been the European leader in crowd-based field-marketing solutions, performing tasks for the biggest FMCG brands and retail chains across the UK and Europe.
Keeping control over what’s happening in-store and having real-time insights over the entire store universe can be a real challenge for brands. This is where Roamler comes into play. Through the Roamler app, our community of Roamlers are tasked to visit relevant POS, report on all your KPIs, share photos of what is happening in every store, and perform merchandising activities. All the data gathered in-store is manually validated by our experienced Review team and delivered to our clients in real-time dashboards and custom reports – enabling brands to make data-driven decisions and take immediate action where and when it’s needed. Through Roamler, we provide a simple, effective workstream for our clients:
