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Improving in-store execution to increase customer loyalty in grocery stores
When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?
The 3 main implications of non-compliance in the execution of planograms
Retailers that cannot ensure compliance waste the selling potential of their biggest asset: their shelf space.
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Is your seasonal merchandise managed correctly?
Seasonal products are displayed earlier each year. But do retailers also plan and carry out their seasonal merchandise correctly?
Building a flawless brick-and-mortar experience in the omnichannel era
When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.
Agility in the introduction of new products: how crowdsourcing can help
Although manufacturers invest in research tools to ensure the relevance of a new offering, until the product actually hits the shelf, one can only guess how consumers will react.
Consumer report: Meat Substitutes
To learn more about how and why consumers are slowly moving towards a meatless lifestyle, we asked our community of mobile users to tell us about their consumption of meat alternatives. Find out all answers in our Meat Substitutes consumer report.
Checking OTC execution in pharmacies: a possible challenge
Pharmacies remain a key channel for OTC meds in Europe. How can you check distribution and the impact of in-store recommendations?
Driving sales in convenience stores: 3 ways the Crowd can help
Convenience stores are difficult to trace and categorize in updated databases. Here are 3 ways a professional Crowd can help your business drive growth in this channel.