The European OOS rate is around 8.6% and about one third of OOS situations can be attributed to replenishment problems. How do consumers respond to that?
While marketers should definitely keep their eyes on the new generations of shoppers, they shouldn’t overlook the expectations of Gen X and baby boomers.
We investigated the European consuming behaviors regarding Ready Meals from the supermarket. Find out all answers in our Ready Meals Consumer Report.
The retail landscape is expected to change more by 2020 than in the last 50 years and field experts believe that mobile-workforce management applications will make real the difference.
Supermarkets are still the preferred channel during the back-to-school season, but how do busy parents select the right retailer for their BTS shopping?
What are the main challenges that prevent retail professionals from reaching their ideal customers? Recent research shows 3 main trends impacting the retail landscape today.
The European ice cream market keeps on growing, but are supermarkets and convenience stores compliant in attracting more customers with branded materials and promotions?
The recent warm weeks were the perfect time to ask our large community to tell us about their consumption of and purchasing behavior regarding ice cream. Learn about the European ice cream preferences in our latest consumer report.
In summer millions of Europeans are driving long hours to reach tourist destination; an incredible growth opportunity for petrol stations.
We use cookies to analyze website traffic and for marketing activities. By agreeing, you consent to these cookies. More info.
uk
