Although merchandising is a key component of the purchase process, much of the investment made in-store often goes to waste. This is where crowdsourced merchandising comes into play bringing along some interesting, innovative benefits.
The Convenience channel has seen an increase in visits over the last few years. What are the main reasons and the most sought after products? We have asked our large community of shoppers about their purchasing practices at convenience stores.
According to our latest research chocolate milk is the preferred hot beverage during the winter. Interested in knowing more about how Europeans consume this sweet treat? Explore our infographic!
The growing importance of the convenience channel is fueled by busier lifestyles and changes in the shopper behavior, bringing new opportunities and challenges to manufacturers.
What kind of hot beverages are Europeans drinking during the cold season? What are their favorite brands when it comes to milk, tea, coffee and hot chocolate?
OOS levels in Europe hit 7% and are expected to increase during the upcoming holidays, leading to evident losses for the whole supply chain.
Technology has brought crowdsourcing to a brand new level, and today the term itself indicates much more than gathering ideas or funds from an ill-defined group of Internet users.
Kids are very important when it comes to shopping experience and decision to purchase. In-store or online? For which product? Take a look at our infographic to know more
Cleaning products are used in daily life, whether in households or in the workplace. What are the current purchasing trends in Europe? What factors influence the decision?
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