Identify & activate growth levers of FMCG brands & retailers
First, define and optimize your strategy based on real-time data. Then, execute that strategy on the field, faster and smarter.
For Headquarters
• Granular data to monitor the business
• Strategic recommendation
• Growth levers identification
• High level business KPIs tracking
For the field
• Prioritize store visits
• Extend the POS Coverage
• Request store checks & merchandisers on demand
• Coverage of sales representative vacancies
What are your challenges?
Location Database
IDENTIFY
Discover the full potential of your market
Retail Monitors
EXECUTE
Understand the trends in the retail market
Market Monitors
EXECUTE
Understand the trends across all the OOH channels
Gather insights on all distribution channels
Get real-time data across Europe including hypermarkets, pharmacies, bars, restaurants, petrol stations, convenience stores…
Can’t find the distribution channel you want in the list? Contact us!
How other FMCG companies increase efficiency
“Focus is truly a performance tool that helps teams optimise their daily business.”
“We use Ratings & Reviews mostly for new products in order to rapidly create reviews. This way we have a high online activation.”
“Having real-time data with pictures and evidences of what was found in the venue allowed us to make the necessary corrections.”
Latest news
Aldi, Lidl, B&M, Home Bargains: the rise of UK discounters
UK discounters now account for a significant share of grocery spend. Here’s what the two types of discounter mean for FMCG brands, and how to manage execution in each.
How to Build a Strong Route to Market (RTM) Strategy in the On-Trade Market?
A strong on-trade route to market strategy is built in 4 steps: map the outlet universe, segment, define activation standards, and track your KPIs.
What is Sales Force Automation (SFA) in Out-of-Home? Definition, Benefits & How Brands Use It
SFA for out-of-home helps HoReCa field teams map outlets, prioritise visits, and activate distribution at scale. Learn how brands use it to win in a fragmented, data-poor channel.
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