Identify & activate growth levers of FMCG brands & retailers
First, define and optimize your strategy based on real-time data. Then, execute that strategy on the field, faster and smarter.
For Headquarters
• Granular data to monitor the business
• Strategic recommendation
• Growth levers identification
• High level business KPIs tracking
For the field
• Prioritize store visits
• Extend the POS Coverage
• Request store checks & merchandisers on demand
• Coverage of sales representative vacancies
What are your challenges?
Location Database
IDENTIFY
Discover the full potential of your market
Retail Monitors
EXECUTE
Understand the trends in the retail market
Market Monitors
EXECUTE
Understand the trends across all the OOH channels
Gather insights on all distribution channels
Get real-time data across Europe including hypermarkets, pharmacies, bars, restaurants, petrol stations, convenience stores…
Can’t find the distribution channel you want in the list? Contact us!
How other FMCG companies increase efficiency
“Focus is truly a performance tool that helps teams optimise their daily business.”
“We use Ratings & Reviews mostly for new products in order to rapidly create reviews. This way we have a high online activation.”
“Having real-time data with pictures and evidences of what was found in the venue allowed us to make the necessary corrections.”
Latest news
What is Planogram Compliance? Definition, Measurement & Why It Matters for FMCG Brands
Planogram compliance measures whether agreed shelf layouts are actually implemented in store. Learn what causes non-compliance, how to measure it, and how to act on it at scale.
Dutch on-trade beer market: a 2026 update
Discover 2026 insights on the Dutch beer market in bars and restaurants: brand rankings, regional preferences, tap setups, and how venues store their beer.
What is Numeric Distribution? Definition, Measurement & How to Improve It
Numeric Distribution is the most fundamental retail execution metric. Here’s how FMCG brands measure it accurately, identify gaps, and act before lost sales compound.
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